01
Market Research
End-to-end project management, questionnaire design, requirement analysis, quantitative & qualitative research, client communication and project delivery.
Market Research · Data Analytics · Automation
Research data, turned into insight.
Devashish Roy — Market Research Consultant | Data Expert
Strategic and results-driven Market Research & Data Analytics professional with 13+ years of experience across end-to-end research operations, survey programming, data analytics, statistical analysis, automation, client delivery and technology-enabled research solutions.
13+ YearsResearch & Data Analytics
Profile
Built around research.
Powered by data.
Combining analytical thinking, technology and business understanding to improve operational efficiency and deliver client-focused research solutions.
I work across the full research lifecycle — from questionnaire design and data processing to analysis, tabulation, reporting, automation and client delivery.
Since joining Frequent Research Fieldwork Solutions in December 2018 as a Partner, my role has covered Market Research Operations, Data Analytics, Technology & Automation and Business Operations. My experience also includes team leadership, recruitment and HR coordination, IT infrastructure, cloud hosting and research technology development.
My technical toolkit spans SPSS, SQL, Python, Q Research, Quantum, Tableau, Advanced Excel/VBA, survey programming platforms and AI tools including ChatGPT and Claude.
13+Years of experience
360°Research operations
10+Core analytics & research tools
End-to-EndProject delivery
What I Do
Expertise that connects
research with execution.
Practical capabilities across research, analytics, automation, programming and technology-enabled operations.
02
Data Analytics
Data processing, validation, QC, SPSS statistical analysis, cross-tabs, Q Research, Quantum tabulation and analytical outputs.
03
Automation
Advanced Excel/VBA, SQL automation, Python processing, macros, templates and repeatable reporting workflows.
04
Survey Programming
Decipher, SurveyToGo and QuestionPro with questionnaire logic, routing, skip patterns, validations, quotas and scripting.
05
Research Technology
Research technology solutions, Sampledge project management software, panel recruitment website development and workflow automation.
06
Technology Operations
AWS and Linode server setup, cloud hosting, application support, website/domain management, backups and technical troubleshooting.
Research & Analytics
Market ResearchResearch OperationsQuantitative ResearchQualitative ResearchSPSSQ ResearchQuantumData QCReport Writing
Technology & Automation
SQLPythonAdvanced Excel / VBATableauAI AutomationChatGPTClaudePrompt EngineeringPowerPoint
Career Journey
13+ years of evolving
research expertise.
Progression from data quality and SPSS processing into senior analytics, team leadership, consulting, technology and business operations.
Partner · Market Research Operations · Data Analytics · Technology & Automation · Business Operations
- Established and manage a full-service Market Research and Data Analytics operation.
- Lead end-to-end research execution, survey programming, processing, analysis, tabulation, reporting, automation and client delivery.
- Drive research and technology operations using SPSS, SQL, Python, Q Research, Quantum, Tableau, Advanced Excel and AI tools.
- Contribute to technology development, IT infrastructure, team management, recruitment, HR processes and business operations.
Data Validation · Quantum · Tableau · Excel Automation · Survey Programming
- Managed market research projects involving validation, tabulation, analysis, automation and reporting.
- Led complex survey data checking and validation; specialized in Quantum tabulation and Tableau.
- Developed Excel macros and supported online survey programming through Decipher.
- Collaborated with project managers and clients to translate requirements into accurate data deliverables.
Data Analyst → Senior Data Analyst → Team Setup → Process Ownership → Assistant Team Leader
- Established an advanced Q Research team and trained members on processing, tabulation, analysis and outputs.
- Managed SPSS checking, validation, Quantum, SQL/SPSS cleaning, analysis and reporting.
- Standardized Q Research output generation and enhanced macros/templates for recurring processes.
- Managed client communication and supported survey programming requirements.
SQL QC Team Setup · SQL Automation · Excel Automation · Client Solutions
- Set up a SQL Data Scripting & QC function for automated validation and quality control.
- Developed SQL automation scripts and Python-based workflows for tracker studies.
- Performed SPSS/SQL cleaning, validation, tabulation, analysis and reporting on large research projects.
- Supported projects including Uber, Smartphone, Mobilens+ and recurring tracker studies.
Data QC · SPSS Process Improvement · Team Training · SQL Scripting
- Managed data quality control across Excel and SPSS research datasets.
- Introduced systematic SPSS-based checking and troubleshooting processes.
- Developed SQL scripts for advanced validation and QC requirements.
- Contributed to Comscore's Mobilens project with SQL-based QC scripts.
SPSS QC · Syntax · Open-End Coding · Excel Macro Enhancement
- Joined as a Fresher and progressed to Data Analyst.
- Performed SPSS validation, checking, cleaning and quality control for survey datasets.
- Handled open-ended response coding and SPSS Syntax QC.
- Enhanced Excel macros to automate repetitive processing tasks.
Selected Capabilities
From raw responses
to client-ready outputs.
A portfolio of the types of research and analytics work reflected in my professional experience.
End-to-End Research Delivery
Requirement analysis, questionnaire design, data processing, analysis, tabulation, reporting, client communication and delivery.
Validation & QC Workflows
SPSS, SQL and Excel-based validation, checking, cleaning and standardized QC processes for research datasets.
Repeatable Data Workflows
Excel/VBA, SQL and Python automation to reduce repetitive processing and improve consistency.
Tables & Analytical Outputs
Quantum, Q Research, SPSS and advanced Excel outputs including cross-tabs, custom tables, charts and reports.
Complex Questionnaire Logic
Online survey programming and testing using Decipher, SurveyToGo and QuestionPro.
Digital Research Solutions
Sampledge development, panel recruitment website support and internal workflow automation and technology coordination.
Research Insights
Ideas, analysis &
professional perspectives.
Explore selected articles and market insights published on LinkedIn, covering research, data analytics, technology, business and consumer trends.
FAMILY & LEARNING
Preschool & Home Learning: What’s Better for a Toddler in a Nuclear Family?
Exploring preschool, home learning and the learning environment for toddlers growing up in a nuclear family.
Read Full Article on LinkedIn →MARKET RESEARCH · SPSS
SPSS Tips & Tricks Every Market Research Data Analyst Should Know
Practical SPSS tips and techniques for market research professionals working with survey data and analytical outputs.
Read Full Article on LinkedIn →SPSS · DATA ANALYSIS
Startup Guide for SPSS Analysis
An introductory perspective on getting started with SPSS for research and data analysis.
Read Full Article on LinkedIn →EXCEL · AUTOMATION
Excel Magic with Dev
Practical Excel perspectives covering productivity, data handling and automation.
Read Full Article on LinkedIn →INDIA · ECONOMY
India & the Indian Economy
A LinkedIn perspective on India's economic landscape, GDP and broader market developments.
View LinkedIn Post →UPI · DIGITAL PAYMENTS
UPI & Digital Payments in India
Exploring India's rapidly evolving digital payments ecosystem and the role of UPI.
View LinkedIn Post →TELECOM · CONSUMER MARKET
Jio, Airtel & India's Telecom Market
A market perspective on India's telecom landscape, competition and consumer connectivity.
View LinkedIn Post →MARKET RESEARCH · DATA ANALYTICS
Market Research, Data Analytics & India's Economy
A perspective connecting market research, data analytics and India's changing economic environment.
View LinkedIn Post →Education
Academic foundation.
Master in Computer Science (MSC.IT)
Sikkim Manipal University · 02/2013 — 02/2018 · Delhi, India
Bachelor in Computer Science (BSC.IT)
Sikkim Manipal University · 03/2007 — 12/2012 · Delhi, India
Intermediate & High School
Shri Guru Nanak Public School · 2014 — 2016 · Delhi, India
Awards & Achievements
Won State Level TaekwondoMumbai · 01/2013
Runner State Level Kick BoxingDelhi · 06/2011
44th Rank in NITATNational IT Aptitude Test · India · 2009
Top 3 Scorer — Intermediate ResultDelhi · 2006
Let's Connect
Have a research or data project?
Tell me what you are working on. Whether you need research operations, data processing, analysis, tabulation, automation or technology support, let's start a conversation.
Email[email protected]
Call+91 99990 98483
WhatsAppMessage on WhatsApp
LocationNoida, India
LinkedInlinkedin.com/in/devashishr/